What is GTS Altitude?
The GTS brand has a long and trusted industry reputation.
Several year ago, the GTS team identified that the next major area of innovation for the Travel & Tourism industry will centre around amalgamation of big data sources, AI capabilities combined with traditional research methodologies.
More accurately we reliably inform organisational marketing strategies for business growth using proven forecasting to achieve organizational goals.
What Makes Us Unique?
Recognition that travel does not ‘exist in a bubble’, and that there are a multitude of economic, socio-economic, attitudinal and health factors that ultimately determine how, when, where and with whom people travel.
For this reason, we purposefully recruited researchers who had worked in other markets, especially those where brand differentiation, effective communication strategies and new product innovation are critical success factors, namely the Financial Banking & Insurance sector and Fast-Moving Consumer Goods (FMCG).
Innovations
GTS is operated by senior business leaders providing direction to a team of specialised team of award-winning market researchers with unmatched technical skills at an enterprise level.
Our travel innovations include:
One-way combinable fares & Fare Families
Formatted email itineraries
Pop-up & native advertising
Rendering of scannable content to any consumer device type
Development of Microsoft’s first industry Windows NT based platform
Development of a Global Ecosystem of OTAs for Destination Advertising
Our research innovations include:
Developed most accurate passenger travel forecasting model on the market
Launched advanced new product design and price modelling methodology
Pioneered morphological research to understand the science of brand differentiation
Accolades
