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Our Story

The Company

GTS Interactive was incorporated in January 2006 in Melbourne (Australia). The business moved its headquarters to Singapore in November 2011 to capitalise upon our growth with the Asia Pacific region, as well as positioning the company for global expansion.

The GTS brand has a long and trusted industry reputation. Members of our team have been responsible for several grounding breaking innovations winning awards for the commercial effectiveness our work in APAC and across the globe. We have helped our clients to develop game changing products that have had a significant impact on their profitability.

More recently we identified that the next major area for the Travel & Tourism industry will centre around the use of data driven market intelligence to guide organisational marketing strategies for business growth.

As we move into our next stage of corporate evolution our Board decided to re-brand the company from GTS Interactive to Altitude being more reflective of our focussed strategic direction.

Our Innovations

Members of our team have been responsible for several grounding breaking innovations within the travel industry including the invention of email pro-forma itineraries, one-way combinable fares, duty of care applications and enterprise based e-commerce technology architecture.

We have invested heavily in the expertise to pioneer the use of modelling Marketing Information Data Tapes (MIDT), data integrated with external travel and non-travel data sources to more accurately and reliably forecast traveller movements around the globe.

The creation and analyses of ‘Big data Lakes’ is the future of our industry. Accordingly we have acquired data partnerships from around the world from a wide range sources both within and outside the Travel & Tourism industry to ensure that we have the most relevant data to incorporate within our research.

One of our key points of differentiation, apart from our industry expertise, is that we recognise that travel does not ‘exist in a bubble’ and that there are a multitude of economic, socio-economic, attitudinal and health factors that ultimately determine how, when, where and with whom people travel.

Analysing industry data in isolation is a mistake leading into to poor decisions and/or judgement errors. We take a more holistic perspective that we believe leads to better outcomes for our clients.

Our Mission

Our goal over the next five years is to leverage our travel industry knowledge and DNA with leading edge market research practices to become the world’s authority on data driven Travel & Tourism market intelligence.

Client & Industry Recognition

We have won awards for the commercial effectiveness our work in APAC and across the globe. We have helped our clients to develop game changing products that have had a significant impact on their profitability.

I have no hesitation in recommending Altitude. I have worked with the team at Altitude for 20 years and they still surprise me. What I enjoy is their focus on actionable insights that lead to growth project by project. They are excellent strategic thinkers, but practical when it comes to execution. They don't sell products; they uncover how to drive value.
Director – Marketing Destination Organisation

Over my journey I have come across many so called professionals that ‘talk-the-talk’ but don't necessary ‘walk-the-walk’. Altitude in my opinion is one of the best I have had the privilege to work with. Ultimately the results that they present makes my job easier, which in turn certainly has brought rewards to the clients we have worked with together.
Director – Brand Strategy and Communications Agency

I recommend their strong strategic focus, insightful commercial acumen and valuable analytical skills. They are very easy to deal with and understand the importance of long-term client relationships.
National Head – Multinational Organisation

 Honest and sincere is the first words that come to mind. I am impressed with their forward-thinking, motivation and intelligent manner. Their ability to listen and understand client needs was unlike I've seen before. I always enjoy listening to them discussing business strategies and have even implemented some in my personal life. They would be an asset to any company and resource.
General Manager – Multinational Retailer

Connect

Mark Ludtke

Executive Partner
M: +61 419 232 565
A: 51 Goldhill Plaza, #07-10/11, Singapore 308900
E: mark.ludtke@gtsaltitude.com
W: gtsaltitude.com

Neil Stubbings

Executive Partner
M: +61 432 677 344
A: 365 Little Collins Street, Melbourne VIC 3000, Australia
E: neil.stubbings@gtsaltitude.com
W: gtsaltitude.com

Tiago Relvão

Director Strategy and Business Development
M: +66 65510 1431
A: 51 Goldhill Plaza, #07-10/11, Singapore 308900
E: tiago.relvao@gtsaltitude.com
W: gtsaltitude.com

Thank you for your interest.
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    © GTS Interactive Pte. Ltd.