GTS Interactive was incorporated in January 2006 in Melbourne (Australia). The business moved its headquarters to Singapore in November 2011 to capitalise upon our growth with the Asia Pacific region, as well as positioning the company for global expansion.
The GTS brand has a long and trusted industry reputation. Members of our team have been responsible for several grounding breaking innovations winning awards for the commercial effectiveness our work in APAC and across the globe. We have helped our clients to develop game changing products that have had a significant impact on their profitability.
More recently we identified that the next major area for the Travel & Tourism industry will centre around the use of data driven market intelligence to guide organisational marketing strategies for business growth.
As we move into our next stage of corporate evolution our Board decided to re-brand the company from GTS Interactive to Altitude being more reflective of our focussed strategic direction.
Members of our team have been responsible for several grounding breaking innovations within the travel industry including the invention of email pro-forma itineraries, one-way combinable fares, duty of care applications and enterprise based e-commerce technology architecture.
We have invested heavily in the expertise to pioneer the use of modelling Marketing Information Data Tapes (MIDT), data integrated with external travel and non-travel data sources to more accurately and reliably forecast traveller movements around the globe.
The creation and analyses of ‘Big data Lakes’ is the future of our industry. Accordingly we have acquired data partnerships from around the world from a wide range sources both within and outside the Travel & Tourism industry to ensure that we have the most relevant data to incorporate within our research.
One of our key points of differentiation, apart from our industry expertise, is that we recognise that travel does not ‘exist in a bubble’ and that there are a multitude of economic, socio-economic, attitudinal and health factors that ultimately determine how, when, where and with whom people travel.
Analysing industry data in isolation is a mistake leading into to poor decisions and/or judgement errors. We take a more holistic perspective that we believe leads to better outcomes for our clients.
Our goal over the next five years is to leverage our travel industry knowledge and DNA with leading edge market research practices to become the world’s authority on data driven Travel & Tourism market intelligence.